Packaging design to disrupt the publication industry
How Vogue Scandinavia and Stora Enso's packaging design team worked together to make publishing more sustainable.
How to become the most modern magazine, a sustainability leader, and to transform the publishing industry?
These were questions Editor-in-Chief Martina Bonnier wanted to find an answer to when she founded Vogue Scandinavia.
A collaboration of minds
The scope of Vogue Scandinavia and Stora Enso’s cooperation covered joint development of renewable and recyclable magazine packaging. Featuring packaging design, automation expertise, plus product life cycle and sustainability advisory.
Martina Bonnier
Editor in Chief - Vogue Scandinavia
“When I first made the decision to launch Vogue Scandinavia, I also made a commitment to change the publishing industry across the region and make our magazine a leader in sustainability. When I found Stora Enso, I immediately knew they would be the perfect partner to enable us to reach those goals. Stora Enso has both understood my vision and has fully supported me with their invaluable expertise, innovation and passion. Vogue Scandinavia is an entrepreneurial start-up. Our goal is to disrupt the traditional media landscape, and to do this together with one of the oldest companies in the world makes this one of the most fascinating collaborations of my career."
Award-winning eco-packaging that replaces plastic
Vogue Scandinavia’s plastic-free packaging, designed by Stora Enso's Design Team, is just one of the ways it is disrupting the publishing industry. The physical magazine will also only be sold online, limiting the environmental impact of typical magazine distribution.
0% plastic. 100% fiber.
All materials are fiber-based and renewable, reflecting Vogue Scandinavia's commitment to sustainability. The package replaces the traditional single use plastic wrapping used in magazines
Both the magazine and packaging are carbon neutral, made with a renewable, low-carbon raw material and energy efficient production. The remaining emissions are offset by using the CarbonZero service by Stora Enso, in collaboration with compensation partner South Pole. View details of the carbon neutrality project here.
The paperboard used is a mono-material, making it easy to recycle. Paperboard materials are among the most recycled materials in Europe.
There are two packaging versions – Normal Edition made from corrugated board, and the Collectors Item Limited Edition made from Ensocoat by Stora Enso.
Red Dot Awarded
The packaging concept has been awarded the Red Dot Award, an internationally reputable recognition for outstanding design.
Vogue Scandinavia's packaging is...
Renewable, recyclable, plastic replacing, carbon neutral, and made from fully traceable materials.
A design to be saved
The limited edition packages for the first six issues are a series of specially designed cases, inspired by Swedish artist Hilma af Klint. They are rigid boxes with matching artwork and debossing.
The magazine and its packaging are designed with the vision to elevate readers’ experience and to be saved and kept in the bookshelf. The accompanying bookmark encourages readers to read the magazine again and again.
The packaging offers a great unboxing experience and is user friendly. The size fits normal postal systems.
Sustainable design
for packaging
See how Stora Enso can help you with sustainable, optimised, and on brand corrugated packaging.
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