Svenska Krämfabriken's challenge:
Swedish cosmetics producer Svenska Krämfabriken set a challenging sustainability agenda when introducing their Green Pledge. Taking away all plastic used in the production was one of their core initiatives towards becoming a more sustainable company. But the market leading manufacturer of beauty, health, and wellness products set their Green Pledge goals higher, to covers their entire value chain.
Svenska Krämfabriken's Green Pledge states the intent to minimize carbon emissions in packaging, distribution and transportation. And, to take away all the plastic used in production.
They also wanted to introduce a fully automated production line to improve productivity and the physical work environment.
Svenska Krämfabriken used to send their products in plastic boxes and the employees did the packing of the products manually. Since the demand for their products is high, packing boxes is a busy job. To make the work environment better and the packing more efficient, they set out to introduce an automated packaging line.
Svenska Krämfabriken also wanted to find a low carbon material for the boxes. Having the retailers in mind, they wanted the box to be highly practical as well. Since the retailers unpack and repack for their own customers, the boxes need to be easy to work with.
The new packaging is easier to work with and it helps Svenska customers within e-commerce in efficiency, warehouse space and recycling.