"We used to pack paddles in bubblewrap"
“We used to pack our paddles in bubblewrap and tape, which doesn’t match our brand at all. We aim to be the best in sustainability within the outdoor industry, and we always search for new environmentally friendly materials to use in our products. So of course, we also want to minimise plastic in our packaging.”
Melker of Sweden is an outdoor company selling kayaks, paddles, outdoor equipment and clothes. They have the bold ambition to completely game change the outdoor hardware industry.
“We want to make a real difference. Making the best product is crucial for saving the planet” says the company founder, Pelle Stafshede. In 2021 they launched a new kayaking paddle and needed packaging for it - Packaging free from fossil plastic.
And free from fossil plastic. All of this from a single box.
The design process
While the Stora Enso team delivered the packaging design, Melker of Sweden provided the artwork inside of the box. It consists of photos from kayaking adventures and short snippets of their outdoor stories, or “Melker moments”.
“The comments we have got from customers about the packaging is that it ‘truly feels like us.’ I think it proofs that the design collaboration was great”.