Replacing polystyrene fish boxes with a more sustainable solution
Fish wholesalers Bröderna Hanssons show the fish industry how sustainability and automation benefit both business and customers.
A journey towards sustainability
For fish wholesalers Bröderna Hanssons, the sea is their livelihood. People have been enjoying fish and shellfish from them since 1880. To ensure future generations can enjoy delicacies from the sea, Bröderna Hanssons focus not only on the fish, but also on sustainability.
The challenge: Replacing polystyrene
Bröderna Hanssons care about the climate, and are constantly looking for more eco-friendly ways of producing and distributing.
Products are closely stacked to make sure that as few trucks as possible are needed. They’re always working to shorten transportation routes, and have improved their equipment so that it packs the fish in a more sustainable way. They’re also striving to reduce the use of plastic.
But the use of polystyrene boxes remained a challenge
Head of marketing Bröderna Hanssons
“We want to take responsibility for fish and shellfish production, in order to preserve the ecosystem and make sure that future generations can enjoy the fruits of the sea too. And we welcome our customers and partners to join us.”
The solution: EcoFishBox
Made from up to 95% renewable materials, climate-friendly and leak proof EcoFishBox from Stora Enso provided the ideal solution towards greater sustainability.
Customer demand shaped their decision
Head of Marketing Bröderna Hanssons
The grocery trade is constantly working to reduce the use of plastic throughout the value chain. Many of Bröderna Hanssons’ customers have trouble dealing with all the waste and no longer accept polystyrene.
“We were forced to find a different solution with the same properties as polystyrene. We needed a box that maintains moisture and temperature well, but is also made of a material that makes handling and recycling easier for our customers. EcoFishBox meets all these demands, so it was an easy choice.”
And automated packing machines save time
Tray erector & IcePacker
The complete EcoFishBox solutions includes automated packaging machines that adds efficiency. Meaning quicker packing times and greater hygiene. A tray erector quickly builds the packaging and an IcePacker creates waterproof ice bags added to the box.
Less time handling packaging
For both them and their customers
Head of marketingBröderna Hanssons
“We used to get big deliveries of polystyrene boxes, which kept half or sometimes all of our staff busy receiving them, carrying them in and finding space. Now the boxes come directly into our packing stations, right where we need them, so that staff can focus on other things.”
“The customers are happy as it’s easier for them to handle and store their seafood products. Also, the boxes are easy to recycle and have better durability than the polystyrene ones. If a polystyrene box gets too heavy it can break, while a corrugated board can take the weight. We are of course happy too, and I’m convinced that this could be a good solution for everyone in the industry.”
The climate-friendly and leak proof packaging alternative for fish and shellfish. Join us on a journey from ocean to table.
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